Making a tattoo appointment

Discovery

I research mobile apps that focus on sharing and displaying content, organizing communication, and scheduling an appointment for the tattoo industry. Conducting a competitive analysis allows me to see what is out there for people, how easy it is for people who have experience getting a tattoo and are entirely new to the process. Tattoodo and Tattoomap were indirect competitors for Ink Tank. Those sites were the best indirect competitors due to some features accessible for finding an artist, displaying a post, communicating with another user, and visual proof on licensed tattoo artist compare to a regular user. By identifying the underserved opportunities in the market, I made possible solutions to fill the users' needs.

information as possible to the restaurant in advance. Wroked on a mid fiedtly prototypes More detail about the Competitive and UX analysis

Survey

I sent out user surveys and user interviews; I understand how people organize their projects. The user prefers setting an appointment, looking up ideas, and hiring a professional. I interviewed five users close to the market Ink Tank is reaching. With the data I analyzed, I learned that users want a place where they can communicate during the build of a design and view profiles and pieces of work. I have built personas for the ideal user and scenarios with the interview and survey information. Creating the personas and scenarios will show the user’s perspective on how Ink Tank will function within their life. I had difficulty finding a tattoo artist willing to talk to me about the tools and methods they use to promote their work and organize appointments and payments. Initially, the goal was to go to some tattoo shops, observe an artist during the day, and see their habits. Even though I could not observe and interview professional tattoo artists, it allowed me to focus on the client side of the app.

I had difficulty finding a tattoo artist willing to talk to me about the tools and methods they use to promote their work and organize appointments and payments. Initially, the goal was to go to some tattoo shops, observe an artist during the day, and see their habits. Even though I could not observe and interview professional tattoo artists, it allowed me to focus on the client side of the app.

Persona

From the data provided from understanding the user, I built a couple of personas, William and Danielle. To show how Ink Tank benedicts user’s day-to-day lives, I offered scenarios.

User flow

More detail about the user stories, user flow, and user journey

User survey and interviews overview More detail about the user stories, user flow, and user journey

Ideate

I created the sitemap with the user flow. To update the sitemap from a user perspective, I decided to do card sorting to see what users think where content will be organized. It was interesting to see the diverse mindset when it comes to going to specific pages and content.

After sketching a low-fidelity prototype, I tested it out with a couple of users to see if the flow was clear enough for them to get to the features. I analyze the feedback and update the sketch and flow from the majority of call-outs. Once I felt satisfied with what was on paper turned the design into a high-fidelity prototype and tested it again with some users.

Low-fidelity prototype

Finally able to do the fun part, prototyping! When I was styling the high-fidelity prototype, I had a challenge picking the colors. I knew I wanted to go with an orange-red color to translate creativity. I was able to find a shade that is not only WGAG AA friendly but met my expectations. I want to improve the vector images; they look simple and do not connect with the style of the app as much as I want.

Interactive prototype

Testing

With the testing for time purposes, I conduct a usability test and preference testing simultaneously.

I wanted to see if the user can navigate building a project, finding an artist, and booking an appointment with the usability testing. For the preference test A/B Testing, I tested out the style of buttons.

From the data that I've collected from the testing, I've adjusted the errors on the prototype. Some of the changes were pretty easy to change because they were styling issues, but the one feature was a challenge clarifying scheduling a session.

More detail about the testing.

Takeaways

As a designer, I wanted to figure out the best way for different components to function and support the app's various features. I wanted to make sure that the elements had a flow that the users can recognize and navigate as much as possible with no assistance or confusion—building a layout that focuses on showing photos and building a project or doing a project in the same area.