My role: UX/UI Designer
Timeline: January 2023 - April 2023 (2 week sprints)
Team of: A11y designer, Content designer, User researcher, 2 developers, Product manager
Beauty shopping relies heavily on reviews, but existing systems often exclude diverse skin tones, hair types, and personal preferences. CVS wanted to reimagine the review experience by making it:
As the UX/UI designer, I led the effort to research, prototype, and test a scalable solution across CVS’s platforms.
Understanding Inclusivity in Beauty To ensure our approach respected diverse identities, we analyzed industry standards for skin and hair classification:
Since CVS holds multiple brands that use different scales for their products, I wanted to see how other companies handle that experience, as well as review experienc, identifying skin complexion and conditions and hair types. When looking at other companies, I focused on some products. For hair - shampoo, and for skin foundations and skin wash.
Broke down the Competitive analysis for learning what companies do for hair, skin foundations, and reviews.
With the information gathered from the research, I’ve updated a mid and high-fidelity prototype for writing and viewin focusing on the following products:
10 particpant / Unmoderated / usertesting.com
Some information that was noticed
Refined UI to better communicate optional/multi-select fields.
Impact & OutcomesWith the infromation gather, I adjusted the prototype.
Ensuring a transition from design to implementation Working closely with accessibility specialists and developers, we structured the handoff to address:
We did set up times for QA and or if we did not think about an error or something that connected to the API from the other sites that CVS uses to get outside reviews.